| 10:00 |
Opening Remarks by Chair
The New Economy: Capturing the Next Growth Phase in a Convergent Future
- Measuring success
- Growth Phase of Convergence
Jeremy Foster, Marketing Director, Ericsson Middle East, Dubai, UAE
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| 10:30 |
Web – Mobile Integration: The user has the final say
- Web-Mobile Integration History
- SMS, MMS and multimedia content
- Profit Share with Users
Afif Toukan, Maktoob Mobile Service Senior Manager, UAE
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| 11:00 |
Break/ Visit the Exhibition
|
| 11:15 |
Mobile Marketing in a Context
- Keep the Consumer in Focus
Elin Elkehag, Strategic Production Product Manager, Mobile Marketing, Ericsson Middle East, Dubai, UAE
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| 11:45 |
The Mobile Internet has arrived!
- Barriers
- Achieve User-Experience Excellence
- Latest Search and Browsing Techniques
Faraz Syed, CEO, Mobile Complete, USA
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| 12:15 |
Lunch/ Visit Exhibition
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| 13:30 |
Mobile Internet in the Middle East, The Success through an Internet Player Approach
- Business Model of Mobile Internet
- Unique Opportunity in Middle East
Romain Delavenne, Director, Capgemini Middle East Telecom & Media, Dubai, UAE
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| 14:00 |
How to use the Mobile Internet to Creatively and Effectively Capitalise onthe Demanding Growing for Mobile Marketing and Advertising in the Middle East
- Mobile Marketing and Advertising Campaigns across the Middle East
- Multiple Advertising Models and Interactive Campaigns
- Integrate New Messaging Components
Timo Ahomaki, Chief Scientist, Airwide Solutions, USA
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| 14:30 |
Break/ Visit the Exhibition
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| 14:45 |
case study: The Face of Mobile Internet Service to
Come: Examining the Unique Capabilities of On Device Applications for Portals and Mobile TV
Aymerich De Truchis,Sales Director, Streamezzo, France
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| 15:30 |
Connecting to the mobile internet through Quick Response 2D bar codes
- Development of the 2D barcode and the resultant Quick Response and Data Matrix codes.
- i-nigma reader application and uses in such markets as Japan and Australia.
- Launch of the i-nigma platform and its benefit brands in creating marketing campaigns.
- How the use of QR and Data Matrix marketing campaigns can be commercialized.
Mike Halstead, Managing Director, HH&S Group, UK
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| 16:00 |
Monetizing the Mobile Internet: Enabling the seamless experience
- Addressing mobile internet challenges by selling media propositions
- Integration with subscriber data – how to deliver a uniquely personalized experience
- How will targeted advertising and merchandising capabilities improve your applications?
Mayur Pitamber, Senior Product Strategist EMEA, Openwave
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| 16:30 |
Close |